Ray-Ban's primary objective was to encourage product purchases while pushing user engagement. For this campaign, our aim was to blend straightforward creatives with striking graphics. The three creatives below exemplify this approach, featuring bold graphics alongside an ad dedicated to showcasing the full range of products to drive sales.
Ray-ban
Ray-Ban - Flow
A simple yet effective ad that utilizes the motion created by the bold graphic, seamlessly integrated with the user scroll. This approach ensures both the impact of the design and creates intrigue within the ad to learn more.
Ray-Ban - Slider
We had this amazing asset featuring the glasses on the model, as well as a version providing the perspective of the glasses. This allowed us to leverage our slider unit to showcase not only how the glasses would look but also what the user would see from the glasses' perspective. The glasses in the imagery also ensured they remained the central focus, a key aspect of the campaign.
Ray-Ban - Video
To showcase the variety of products and drive sales, we created a shoppable unit that plays the video as is. It features a rotating carousel showcasing the glasses, each linking to a specific page, simplifying the user experience. A simple but effect ad.
