Curated a collection of digital mobile ads that prioritize interaction and subtle movement to evoke intrigue and align with the tagline 'Awaken your Senses.' This campaign featured straightforward assets, affording me the opportunity to enhance creativity through motion and interaction. By doing so, I crafted a more engaging experience for users, allowing them to discover the brand and the exceptional product it offers.

Nespresso

Nespresso - Tap to play video

Crafted a dynamic unit that seamlessly integrates video, transforming the initial brewing element into an enticing animation that beckons users to delve deeper into the campaign.

Nespresso - Flow Display

Employing a natural scroll technique, we fashioned a flipbook animation using multiple images. As users scroll past the ad, the animation evolves, spotlighting Nespresso's commitment to brewing high-quality coffee. Leveraging the Adobe Creative Suite, I infused subtle animations to enrich the static creative.

Nespresso - Hover to Discover

A standout moment in the campaign, I introduced a hovering effect that embodies the tagline. My aim was to present an interactive experience that truly “awakens the senses”. The hover effect emerged as the ideal embodiment of this idea, demonstrating a creative approach to its implementation.