Taking inspiration from Monkey 47's newspaper-like website, I wanted to craft units that captured the whimsical essence of their visual assets. Transforming their imagery into delightful ads. As Monkey 47 was a new client we sought to win over, blending their brand guidelines with innovative thinking proved successful. This fusion enabled us to secure the campaign and produce truly distinctive advertisements.
Monkey 47
Monkey 47 - Newspaper Display
a distinctive unit designed to emulate a newspaper. Upon capturing the user's attention, the unit seamlessly transitions to reveal the full creative alongside a prominent "Shop Now" button upon clicking. This innovative approach diverges from traditional static images, offering a fresh and unique experience that captivated the client's interest with something entirely novel.
Monkey 47 - Spin Card
I created a Spin card that showcases the product, and as users reach 50% of the scroll, we showcase a video. This motion grabs users' attention, and the video provides more information than the cover image alone. It's a combination of assets to create a visual narrative that informs and showcases the campaign.
Monkey 47 - Flow
I found an image within the assets that I loved. Using the user scroll, we created a unit that initially focuses on the bottle. As users scroll further up, more of the image is revealed, showcasing how to enjoy the brand and the campaign as a whole.
Monkey 47 - Flow 2
Similar to the previous example, this time the focus was on the various drinks that can be made with Monkey 47 Gin, showcasing its versatility. By using the same background, we were able to solely concentrate on the drinks, highlighting the product consistently throughout.
Monkey 47 - Video with skin
Using the video created by the client, we wanted to elevate the ad by adding a skin and creating a small animation that reveal copy and allows us the add the bottle to the unit permanently, to always showcase the product throughout.
